Illustrating Our Passion

keoghs crisps redesign artist peter donnely

A picture speaks a thousand words, and that's definitely true of our beautiful packaging! Each pack tells a tall tale of its flavour origins and how it came to the Keogh's farm. The illustrator behind these wonderful artworks is Peter Donnelly, a near neighbour to the Keogh's farm, he does an amazing job of bringing our story to life.

back of pack ballyboughal

The latest addition to the Keogh’s flavour family, Irish Chorizo & Cherry Tomato, features a little piggy trotting home to the farm, carrying ripe and juicy cherry tomatoes. Ballyboughal Church can be spotted in the background, a nod to the area where the Keogh’s all grew up.

field behind keoghs farm
Mature Irish Cheese and Onion Crisps | Keogh's Crisps | Irish Crisps

Keogh’s Irish Cheese & Onion features Peter Keogh, family father, escaping from the city with his wedge of farmhouse cheese and a big white onion tied to the back of his red pick-up truck. Irish Cheese and Onion is Peter’s favourite flavour and the red pick-up truck has pride of place in the yard at Keogh’s Farm in North County Dublin. The landscape in the background is the actual view from Ross’s own house!

Atlantic Sea Salt Crisps | Keogh's Crisps

Another favourite holiday destination of the Keogh family is the Skelligs in Co. Kerry. The famous peaks are seen in the background of the Irish Atlantic Sea Salt packaging with the Mermaid 132 also making an appearance! Tom, Ross and Derek Keogh have such fond childhood memories of the area that they now like to bring their own kids to visit too.

back of pack of crisps boats
Sea Salt and Irish Cider Vinegar Crisps | Keogh's

Another of Peter’s favourite vehicles appears on the new Atlantic Sea Salt & Irish Cider Vinegar packaging. His boat, The Mermaid 132 is depicted sailing towards the lighthouse at Skerries, Co. Dublin, where the vessel is currently moored. Peter Keogh and his sons spent many of their summer holidays sailing around the Irish coastline, in years gone by.

Keoghs crisps John Deere

The Keogh’s Sweet Chilli & Irish Red Pepper design gives a playful nod to the Keeling’s bell peppers which give the crisps their distinctive flavour. Illustrator Peter Donnelly turned the wheels of Tom Keogh’s vintage John Deere tractor into cuts of pepper whilst a red chilli forms the exhaust. Tom’s beloved tractor takes pride of place at local shows and events during the spring and summer.

Mill in Skerries
Shamrock and Sour Cream Crisps | Keogh's Crisps

The new Keogh’s Shamrock & Sour Cream crisp packaging sees a return to the family farm with a dairy cow, speckled with Ballingskelligs shamrocks, chowing down on three-leaved stems. The Skerries windmill can also be spotted on the horizon as North County Dublin has such a special place in the Keogh family’s heart.

herb garden at keoghs farm

And finally, even the special edition Christmas crisp will get its own new look and feel. Keogh’s Roast Turkey & Secret Stuffing illustrates the herb boxes from mother Denise Keogh’s back garden. Denise’s home-grown herbs are used to create the secret stuffing flavour, whilst the pitch fork is a favourite tool from Peter Keogh’s garden.